Embodying Broadsheet’s editorial ethos of championing local makers, the restaurant gave readers the opportunity to experience, rather than just view, the maker’s wares or services. Rosters of local craftsmen were closely collaborated with – from plants to plates, artwork to appetisers.
31,000 diners served in 8 weeks.
Open for 3 months during a Melbourne winter, we worked closely with Broadsheet Media and architects Therefore Studio to create a walk-in experience for the publication’s readers. A moveable feast of Melbourne’s favourite and best restaurants, it gave customers the opportunity to have breakfast from Kettle Black, lunch from The Town Mouse and dinner from Tonka while washing it all down with a drink from The Everleigh.