Ned Meldrum Photography
The trouble with being one of Melbourne's hardest working, longest running and prolific industry photographers is you build an impressive and vast body of work.
Our approach working with Ned Meldrum and associates was a curatorial one. The graphic and design language was to recede and provide the framework for the viewer to navigate and appreciate the content, not to compete or effect the reading of the image in anyway. In this sense a reductive design, with a strong grid and intuitive architecture was developed to let Ned's work do what it does best – sell itself.