Client

Old Faithful Shop

Scope

  • Identity
  • Print

In the long tradition of the North American general store, well stocked and with a premium on service, Old Faithful Shop sells “good quality goods” from bases in British Colombia and Ontario. Steering away from the rustic Americana aesthetic that has become cliché and all too prevalent in this space, we took a distinctly modernist approach to their brand. We established a graphic visualisation of the 'Old Faithful Shop' home – carefully considered and supremely functional, not filled with a lot of stuff, but the stuff that was there, was just right.

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Graphically, a nod to their roots came through a counter bell insignia, the ubiquitous object that is iconic of the classic general store and of a bygone era where service was paramount.


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