Client

Square & Compass

Scope

  • Identity
  • Print
  • Signage
  • Digital

At first glance Square & Compass seems more cottage than coffee shop. Set in one of Melbourne’s oldest suburbs, we developed a community oriented identity that embraced, reflected and gave a new lens to the area in which it’s located. Using photo-collage of locally sourced historical imagery – from romantic novels to family gatherings, the identity became a system for dialogue and insight to the area.

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The coffee shop’s patrons are invited to contribute imagery to be incorporated every season, deepening the dialogue between venue and patron and bond between the venue and the local community.


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