Client

Storey Floors

Scope

  • Identity
  • Art Direction
  • Digital
  • Packaging

Storey Floors is a high-end oak floor manufacturer with a unique workflow allowing for a collaborative approach to production and design. In naming and developing the brand we explored the etymology of Stories. Originating from a building of layers – either in a structure; ground, first floor etc… or a narrative; beginning, middle, end – to reflect not only the environment the product inhabits, but the narratives that play out on it.

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The brand ethos ‘A stage for life’ was established to frame the positioning of the company and cement company culture. A storey floor, becomes a stage for life – the base for moments that make a house a home.


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