Client

The Beaufort

In short

Best Party Bar 2014 (Time-Out Industry Awards)

Scope

  • Identity
  • Digital
  • Signage
  • print
  • Packaging

Hospitality veterans Dave and Lois Kerr approached us with an empty space and a concept for a nautical-themed dive bar in inner city Melbourne. We worked closely with the Kerr’s to refine their concept, developing a name and creating a brand. Referencing nautical history without crossing into novelty, the identity touches on dive bar cues, such as American sporting motifs and neon lighting. We connected the concept with its medium through a custom type family and restrained sports team-esque palette.

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A secondary graphic language of vintage nautical advertising and illustrative elements was created to inject the bar’s collateral with irreverence, reflecting the owner’s unique style of service. Combined with a considered, consistent and structured grid system this worked to reinforce the professionalism that underlies the easy-going style; this bar may be fun, but it also puts out some of the best drinks in the country.


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