• Identity
  • Digital

Recruitment is a space that ironically often focuses more on pragmatics than people. In developing the brand and online jobs hub for Affix, a specialist recruitment agency, we took a distinctly human approach in flipping the narrative and convention. By connecting the aspirational and lifestyle qualities of the roles and embracing a conversational tone of voice, we cut through the stuffy, overly formal narrative prevalent that exists in this space and brought people back to the centre of the conversation.

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