The Company You Keep is a design practice working on commissioned and self-directed studies between luxury, hospitality and the arts. Grounded in the position that design renders meaning into experience, typologies err to the experiential, spanning strategy, brand, installation, print, placemaking and digital. Precedent is drawn outside of categorical standards to form work that is both novel and distinct. Fundamental to our practice is a curatorial approach; instep with artists, makers and creators, that places brands in direct conversation with culture.

Please direct all commission enquiries to Penny Gow, penny@tcyk.com.au, +61 426 899 956

Current

SAM

23

Exhibition of tapestry and video work, Winning without scoring, by Luke Brown and Rhys Gorgol. On view 23 October—23 November at SAMU 8 Johnston St, Collingwood.

NCP

12

National Centre for Photography

Consultation, identity design and wayfinding for a new contemporary art museum with architecture by Kerstin Thompson Architects.

ZBT

03

Zwrotnica

Collaborative artwork and research practice with Brud Studia. Exploring the themes and typographic forms of Polish art periodical Zwrotnica (1922—1927). Exhibition early 2026.

Services

Brand Identity

Strategy & Positioning
Naming
Identity Design
Bespoke Typography
Tone of Voice
Copywriting
Campaign & Marketing
Website
Packaging
Publication

Creative Direction

Art Curation
Art Direction (Stills & Motion)
Consultation

Placemaking

Strategy
Wayfinding
Signage
Cultural Programming
Activations

Brand Identity

Strategy & Positioning
Naming
Identity Design
Bespoke Typography
Tone of Voice
Copywriting
Campaign & Marketing
Website
Packaging
Publication

Creative Direction

Art Curation
Art Direction (Stills & Motion)
Consultation

Placemaking

Strategy
Wayfinding
Signage
Cultural Programming
Activations

Select Clients

1301SW
Arc'teryx
Architecture Media
Aventuur
BLEED Festival
Bistra
Broadsheet Media
Centre for Contemporary Photography (CCP)
City of Melbourne
Contemporary Arts Precincts
Country Road Group
Dance Massive
Decus Interiors
Fashion Journal
Fini Group
Jardan
Jackalope Group
July
La Trobe University
Lavazza
Louis Vuitton Moët Hennessey (LVMH)
Love Tea
Maddox
Marriott Hotels
Monash University, Art, Design & Architecture (MADA)
Morris Group
National Centre for Photography (NCP)
National Gallery of Victoria (NGV)
Pana Organic
Paramount House Hotel
Powell & Glenn Architects
PriceWaterhouseCoopers (PWC)
Raes
Royal Melbourne Institute of Technology (RMIT)
St. Ali
Samu
Tait
The Equality Institute
Up There Store
Viktoria & Woods
Witchery

1301SW
Arc'teryx
Architecture Media
Aventuur
BLEED Festival
Bistra
Broadsheet Media
Centre for Contemporary Photography (CCP)
City of Melbourne
Contemporary Arts Precincts
Country Road Group
Dance Massive
Decus Interiors
Fashion Journal
Fini Group
Jardan
Jackalope Group
July
La Trobe University
Lavazza
Louis Vuitton Moët Hennessey (LVMH)
Love Tea
Maddox
Marriott Hotels
Monash University, (MADA)
Morris Group
National Centre for Photography (NCP)
National Gallery of Victoria (NGV)
Pana Organic
Paramount House Hotel
Powell & Glenn Architects
PriceWaterhouseCoopers (PWC)
Raes
Royal Melbourne Institute of Technology (RMIT)
St. Ali
Samu
Tait
The Equality Institute
Up There Store
Viktoria & Woods
Witchery

Team

A collective of designers, strategists, art directors, curators, writers, makers and creators. Presently: Claire Bradbury, Conor McCabe, Corey James, Ella Fajdiga, Erin Callaghan, Jodie Dean, Joëlle Thomas, Jordan Dolheguy, Luke Brown, Penny Gow, Rhys Gorgol, Sophie Jedlin and Tashi van der Waerden.

A collective of designers, strategists, art directors, curators, writers, makers and creators. Presently: Claire Bradbury, Conor McCabe, Corey James, Ella Fajdiga, Erin Callaghan, Jodie Dean, Joëlle Thomas, Jordan Dolheguy, Luke Brown, Penny Gow, Rhys Gorgol, Sophie Jedlin and Tashi van der Waerden.

Contact

For new business enquiries, penny@tcyk.com.au, +61 426 899 956
For general enquiries, enquiries@tcyk.com.au, +61 3 8578 3548
For all employment enquiries please refer to our employment page
Sign up to The Company You Keep newsletter

For new business enquiries
penny@tcyk.com.au
61 426 899 956

For general enquiries
enquiries@tcyk.com.au
+61 3 8578 3548

For all employment enquiries please refer to our employment page

Sign up to our newsletter

The Company You Keep