Cushla Whiting


  • Identity
  • Art Direction
  • Digital
  • Packaging

Cushla Whiting is an architect turned fine jeweller. With a seasonal jewellery line and a bespoke service, Cushla required an identity that embodied her process, background and philosophy. Referencing the designer’s unique eye, the graphic response spotlighted details that are normally overlooked, elevating contact data with production values like gold foiling, and humbly producing graphic elements that normally claim the spotlight.

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Inspired by the Eames’ Power of Ten video, the brand response takes in the paradoxical references and worlds that inform Cushla’s work, both contemporary and traditional, everyday and luxurious, from black and white cartoons to esoteric art, pop music to film noir.

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