Hell Studios


  • Creative

When Australia’s longest running and largest commercial photography agency changed owners, it needed a completely new brand and communications platform to reflect the new direction of the business. Hell Studios was already a well established name, so we came on board to build the new brand. The name Hell is quite loaded, so it was important to convey the confidence of such a name in the visual language without falling into cliché. Our response was to focus on the full service Hell Studios offers that sets it apart from market competitors. Providing production, photography and post-production all in-house and a studio space to boot, we re-located the idea of ‘hell’ from the metaphorical centre of the earth to 32-38 Gwynne Street, Cremorne.

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We played on the idea of the address of hell by creating keys to the ‘Gates of Hell’. Three unique keys were developed to define and brand the three core offers of the business

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