AGDA Award Winner – Small Business Branding
Exceeded overall sales targets by 28% in first year
- Art Direction
Homecamp’s vision is to break down the barriers of getting away from the city for the weekend, through quality camping goods and homewares, designed to make it easy and comfortable to jump in the car and enjoy the great outdoors at a moments notice.
We worked across the naming, branding, packaging and online shop front with a design approach that seeked to embody the renaissance of 60’s caravan holidays and 'life be in it' campaigns that depict a distinctly Australian love of the outdoors.