The coffee shop’s patrons are invited to contribute imagery to be incorporated every season, deepening the dialogue between venue and patron and bond between the venue and the local community.
Square & Compass
At first glance Square & Compass seems more cottage than coffee shop. Set in one of Melbourne’s oldest suburbs, we developed a community oriented identity that embraced, reflected and gave a new lens to the area in which it’s located. Using photo-collage of locally sourced historical imagery – from romantic novels to family gatherings, the identity became a system for dialogue and insight to the area.