- Art Direction
Whitemoss is a florist based in Melbourne with a unique and striking approach to flower arrangements. We created an intuitive online shop to double their customer base and create a new revenue stream for the business. Our website captures the inherent beauty that flowers bring to a space and guides users from arrangement choice to budget and additions within two simple steps for easy purchasing.
We commissioned the talented Victoria Zschommler to photograph the flowers in real-life settings - bringing the experience of walking into a florist to a digital landscape.