Outer Peace is the guiding principle of Arc’teryx and was formed from the realisation that our mind and body react to the context in which its placed. Where we are dictates how we think, breathe and move. It’s because of this, access to nature is an essential part of being; a human right. Too easily we take it for granted that the outdoors are readily available—the reality however is that many people simply don’t have the same level of access to nature as others.
We collaborated with Arc’teryx to create the campaign identity and marque, which above all else attempts to inspire action; to get your mind and body moving into the world to find outer peace, while simultaneously recognising the journey itself is not always straightforward.
100% of sales of the limited edition campaign tee will be donated to Orygen, a not-for-profit providing specialist mental health services for young people throughout Australia.
Director: Luke Brown
Designer: Corey James
Animation: Vivi Feng
Client Service: Conor McCabe
Documentation Photographer: Courtesy Arc’teryx Global
Typeface: Antique Legacy