Website for HER, a landmark five storey hospitality venue on Melbourne’s Lonsdale Street by HQ Group, of Arbory Afloat. Referencing Herbert Bayer’s 1935 concept, ‘Diagram of Extended Vision’, the viewer is placed at the centre of the space revealing multiple points of a 360° field. Presenting an almost dreamlike abstraction of the space, never quite revealing the whole.
Director: Rhys Gorgol, Luke Brown
Designer: Jordan Dolheguy
Client Service: Sophie Jedlin
Development: State Empire
Photography: Earl Carter, Parker Blain
Typefaces: Neue Haas Grotesk