The packaging elevates Love Tea to a more aspirational price-point with subtle yet sophisticated detailing such as embossing, white ink and recycled card.
Love Tea came to us as a humble brand with a respect for organic, therapeutic ingredients. They conveyed this through illustrative and floral packaging that resonated with their target audience, but wasn’t allowing the brand to thrive in a crowded market.
Throughout our research we saw shelf after shelf of colourful, loud packaging with nifty flavour names. In contrast, we wanted to convey that drinking tea is about finding a moment of peace. An exhale. Inspired by this philosophy, we created a refined, calm brand identity. The packaging honours natural, botanical ingredients with clean photography and long-form copy, to allow the story of each flavour to shine. Finding a key insight that resonated strongly with Love Tea allowed us to create a beautiful identity and move the brand toward their aspirations.