Branding, copywriting, packaging, art direction for Adelaide-based Brighter Later. A gin label from the people behind Clever Little Tailor and Pink Moon Saloon. Using language rather than imagery to evoke a memory or moment in time. Reading like half-remembered conversations. The picture is only completed within the mind of the reader.
Director: Luke Brown
Designer: Jordan Dolheguy
Client Service: Sophie Jedlin
Photography: Haley Renee
Typeface: Europa Grotesk Condensed